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Conference Summary
Blackarrow Conferences invites you to participate on our upcoming conference Trends in Real Estate Marketing 2012 to be held on the 7th of December 2012 at the Courtyard Marriott in Mumbai.
In the environment of cut-throat competition existing in the Indian real estate market today, developers without a forward-looking marketing plan for their projects often lose out. A real estate developer always has to take note of a few factors to successfully market its properties – target audience, location of the property, design attributes, consumer behavior matrix, calculated use of communication windows and last but not the least, the price factor. Every consumer approach depends on the economic viability of the offer. So, it is imperative to set competitive and flexible rates for a project. Thus, real estate can never go dull and vacant if it is meticulously marketed and this can only be met by turning ideas and experience into action; so whether you are a driver or enabler towards Real Estate Development efforts and projects, you will find this highly anticipated Trends in Real Estate Marketing conference an excellent platform to network, exchange ideas, seek business opportunities and to tap into the experience of key industry leaders.
Who Should Attend:
Agenda & Confirmed Speakers:
Session 1: 2pm – 3.00pm
Latest Trends, Consumer Behaviour and Innovation in Real Estate Marketing
Session 2: 3pm – 3.30pm Real Estate Marketing Plans & Research
Session 3: 3.30pm – 4.00pm Negotiation Techniques
Networking & Refreshment Break
Session 4: 4.20pm – 4.40pm Evolution of Real Estate Digital Marketing
Session 6: 4.40pm – 5.00pm International Real Estate Marketing for NRI & MNCs
Session 6: 5.00pm – 5.30pm Real Estate Case Studies & Networking
In the environment of cut-throat competition existing in the Indian real estate market today, developers without a forward-looking marketing plan for their projects often lose out. A real estate developer always has to take note of a few factors to successfully market its properties – target audience, location of the property, design attributes, consumer behavior matrix, calculated use of communication windows and last but not the least, the price factor. Every consumer approach depends on the economic viability of the offer. So, it is imperative to set competitive and flexible rates for a project. Thus, real estate can never go dull and vacant if it is meticulously marketed and this can only be met by turning ideas and experience into action; so whether you are a driver or enabler towards Real Estate Development efforts and projects, you will find this highly anticipated Trends in Real Estate Marketing conference an excellent platform to network, exchange ideas, seek business opportunities and to tap into the experience of key industry leaders.
Who Should Attend:
- Real Estate Developers / Promoters
- Project Developers / Construction Companies
- Legal Heads / Law Firms
- Investment Heads / Bankers
- Finance Professionals
- Consultants / Advisory Firms
Agenda & Confirmed Speakers:
Session 1: 2pm – 3.00pm
Latest Trends, Consumer Behaviour and Innovation in Real Estate Marketing
- Mona Shah - Professor & Dean, National Institute of Construction Management and Research
- Santosh Naik - MD & CEO, Disha Direct Marketing Services Pvt Ltd
- A. Harikesh - Sr. Vice President - Marketing & Sales, Tata Housing Development Company Ltd.
Session 2: 3pm – 3.30pm Real Estate Marketing Plans & Research
- Anuradha Paraskar - Sr. VP, Lavasa Corp.
Session 3: 3.30pm – 4.00pm Negotiation Techniques
- Ramesh Nair - Managing Director - Western Region, Jones Lang LaSalle India.
Networking & Refreshment Break
Session 4: 4.20pm – 4.40pm Evolution of Real Estate Digital Marketing
- Rajiv Dingra—Founder & CEO, WATMedia Pvt. Ltd
Session 6: 4.40pm – 5.00pm International Real Estate Marketing for NRI & MNCs
- Samir Chopra - Chairman & Founder, REMAX India
Session 6: 5.00pm – 5.30pm Real Estate Case Studies & Networking
- Anirudh Joshi- Director, Hirco Group
- Samir Chopra - Chairman & Founder, REMAX India
- Murli Ramkrishnan - Chairman & Managing Director - iProperty.com India Founder
Confirmed Speakers
Aniruddha Joshi brings thirty years of senior international management experience to HIRCO group. He has worked for extended periods in Japan, Singapore, New Zealand, Oman, Barbados, India and presently he is in the USA. After graduating from the London School of Economics, Joshi started his career in banking in India and Japan. After ten years in banking he joined Reuters, the world's leading news and information company.
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Mona Shah is the Professor and Dean at NICMAR. She has done her MBA, Management at Symbiosis International University. Her specialization is Marketing & HRM,Strategic Management, Real Estate Development & Management. National Institute of Construction Management and Research (NICMAR) is a leading educational Institute established by the Indian construction industry. It is recognised by Government of India as a Scientific and Industrial Research Organisation - SIRO.
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Harikesh is the Sr VP - Mktg & Sales at TATA Housing and Development Co. Previous to his work with Tata, harikesh was working with DLF Home Developers.
He has done his PGDBM, Marketing at XLRI Jamshedpur |
An engineer by profession, he envisioned a bright future in real estate marketing. With 16 years of comprehensive experience in management, marketing and finance; Santosh Naik heads Disha Direct and has transformed it into a brand, synonymous with high quality and perfection in the Indian realty sector.
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Murli, founder of Horizon InfoVenutures Pvt Ltd is responsible for the company’s corporate strategy and implementation of the technology to leverage all facets of the business. Murli holds a Bachelor degree Engineering in honours and specialized in Information Technology, conceptualized and structured the backbone of the Company’s business model and continues to direct its growth strategies.
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A Chartered Accountant by profession, Sam with a career spanning more than 30 years of diverse experience and numerous successful entrepreneurial assignments under his belt, was an obvious choice to spearhead the RE/MAX network in India. Sam is the Vice President of Association of Property Professionals (APP) and a National Board member of the National Association of Realtors-India. He attained the prestigious membership of RICS (Royal Institution of Chartered Surveyors) and has an HSMI Certification through the National Real Estate Council.
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Anuradha Paraskar is Sr. Vice President – Marketing at Lavasa Corporation Ltd. since 2003. As the marketing head, she has led the brand building process of Lavasa right from its inception. Anuradha is also the proud recipient of the "WOMAN SUPER ACHIEVER 2010" award by The Asia Retail Congress. An MBA in Marketing, her career, spanning almost 20 years, is an interesting amalgamation of Branding, Marketing and Communications.
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Rajiv is currently heading my second company WATMedia Pvt Ltd which aims to connect Web, Advertising and Technology Space in India. Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. He has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing.
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Managing Director for Jones Lang LaSalle's (JLL) West India.
Leads all business lines for Jones Lang LaSalle in Mumbai and Pune. Previous positions in JLL include - Head of South India Markets, MD-Chennai, MD-Hyderabad, MD-Industrial and Head of Land. Regional Director within the firm, which is the second highest level in the firm globally. |
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