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Agenda 26th June 2014

10:30 - 11:00 Session 1: The Digital Revolution in Project Marketing
                         Faculty: Alexander (Sandy) Moore - CEO, L J Hooker India
  • In only 10 years we have come from cave man to space man
  • How the digital age has allowed us to create living data bases
  • Changing from blind firing of a shotgun to targeted sniper fire
  • So much more for so much less spend

11:00 - 11:30 Session 2: Digital Marketing: Real Estate Developer Perspective
                        Faculty: Amit Puri - VP Sales & Marketing, RMZ Homes
  • Trends in DM in Real Estate domain
  • Advantages of DM
  • Building a brand through DM
                    
11:30 - 11:50 Tea Break

11:50 - 13:00 Session 3: Changing Dynamics of the Online Real Estate Market Place
                         Faculty: Nirav Gosalia - Marketing Director, Realty Redefined
  •  Types of Online Marketing - Search Marketing / Display Marketing / Re-Marketing
  • Implementing Google Adwords Strategies for Real Estate
  • CRM Strategies
  • ROI Tracking
  • Measurement and Analytics

13:00 - 14:00 Networking Lunch

14:00 - 15:00 Session 4: Create a Niche in the Ever Expanding Web
                         Faculty: Suresh Babu - Founder & CEO, Web Marketing Academy
  •     Creating a Website and Blog focused on Buyer Needs
  •     Generating traffic, inquries from Search Engine results
  •     Creating useful, visually attractive, inspiring, and engaging content

15:00 - 15:30 Session 5: How Web Technologies can Leverage the Real Estate Client Lifecycle
                          Casestudy - Canadian Success Story in the Real Estate Business                         
                          Faculty: Renato Cudicio - CEO, TBC - World group

15:30 - 16:00 Tea Break

16:00 - 16:45 Session 6: Solutions to Some Digital Marketing Challenges
                          Faculty: Santosh E G - Agency Head, Gaja Digital Agency

16:45 - 17:30 Session 7: Social Media Marketing
                         Faculty: Sachin Shenoy - Social Media Strategist, MetricStream
  •     Identifying the right social media platform
  •     Building your corporate profile in social media
  •     Measuring social media effectiveness
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Training Workshop Faculty

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Alexander (Sandy) Moore
CEO
LJ Hooker India
Alexander (Sandy) Moore is a 25 year veteran of the Real Estate industry. After a number of years in leisure & hospitality management in Australia, Sandy made a sea change to the world of Real Estate and joined Australasia’s largest firm, LJ Hooker. For the next 15+ years Sandy worked in Australia, with exposure to Residential, Commercial, Industrial & Retail markets. A 2007 meeting in Singapore saw Sandy invited to review the Project Marketing potential in India. Today resident in Bangalore India and the CEO of LJ Hooker (India), Sandy divides his time between the establishment of the LJ Hooker network in India, working on the Committee of the Confederation of Real Estate Associates (India), various speaking engagements throughout the country & limited consultancy work.

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Amit Puri MRICS
VP - Sales & Marketing
RMZ Homes
Professionally qualified as an Architect & MBA graduate, Amit is a passionate real estate professional. Currently he is working as theVP of Sales, who drives the bottom line through the sale of luxury condominiums and villas, along with formulating innovative marketing initiatives. In his previous avatar from 2008 till end of 2011, Amit shouldered the national responsibility as Director of Business Development in Ivanhoe Cambridge, one of the top ten real estate investment, development and management firms in the world. In the past, Amit has been bestowed with awards such as "Most innovative professional of the year" and "Best retail transaction of the year". He is a distinguished speaker at various real estate forums such as ICSC, GRI, PE Insights, Franchise India, Sustainability in Design and Construction (Nispana) etc.

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Nirav Gosalia
Marketing Director
Realty Redefined
Nirav started his career in Amdocs & then later at Lehmann brothers. Although coming from a technology background Nirav has been at the forefront of all Marketing & New Initiatives at Vitruvian Technologies Pvt. Ltd. Nirav is a Google certified professional and heads the Real Estate online marketing division at Vitruvian. He has been involved in online customer acquisition campaigns of several real estate companies like India Homes, Disha Direct, Kanakia, Rustomjee, Knight Frank, Acme and many more.  He was earlier with Amdocs (2005 – 2007) & Lehmann Brothers(now Nomura 2007 – 2008). He has graduted with B.E Computers from Swami Vivekananda college of Engineering.

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Renato Cudicio
CEO
TBC - World Group
A seasoned manager from the world of electronic media, Renato Cudicio has traversed the planet developing a keen sense of diplomacy and leadership in complex organizations. Since January 2014, he leads the Canadian company TBC-World Group at Bangalore, which included Arsha Consulting – the Group’s advisory firm for international expansion – and Gaja Digital Agency.


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Sachin Shenoy
Digital & Social Media Strategist
MetricStream
Sachin comes with 3+ years of strong digital and social media marketing experience with companies like IBM and MetricStream. In his current role at MetricStream, Sachin leads the overall brand social media strategy for the company and focuses on building the brand on the social media and also generate leads. Outside of work, He is a founding member of Creative Mornings Bangalore, which is a monthly breakfast lecture series for the creative types and holds passion for acting and movie making. He is a professional cricketer and has represented the Karnataka State Cricket Team in various age groups. Sachin completed his Bachelor of Commerce from Mangalore University and Masters in Business Administration from St Joseph’s College, Bangalore.

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Santosh E G
Agency Head
Gaja Digital Agency
Santosh has been riding the digital marketing wave over past 18 years. He started his digital marketing journey when new media was actually New Media in India. His keen understanding of the consumer, technology, and communications has helped him build successful digital marketing campaigns for clients. Previously, he was leading digital marketing initiatives for McCann WorldGroup (MRM) in India and recently heading Ogilvy Worldwide's RedWorks digital operations in India.


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Suresh Babu
Founder & CEO
Web Marketing Academy
Suresh is the founder & CEO of Web Marketing Academy, Bangalore. He is also a Digital Marketing Coach, Speaker & B School Visiting Faculty. He Coaches,mentors Individuals & Corporates in SEO, Social Media, Digital Marketing Strategies. Suresh also co-chairs, speaks & moderates various digital marketing & social media Conferences. He founded OME Community Bangalore. An Almunus of IIMB & IIMC, Suresh has over 15 years of International Digital Marketing/SEO experience. He is a Corporate Digital Marketing & Social Media Marketing Coach for Cognizant, Fortis Healthcare, Huawei, ABB, Red Bus, NSRCEL IIMB, Yahoo India, DSM, Target & FAG

For Speaking Opportunities & Registration, contact
Blackarrow Conferences
Email: mail@blackarrowconferences.com
Tel: +91-9833487628
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Established in 2010, Blackarrow Conferences produces cross industry conferences and training programs, delivering knowledge and networking opportunities
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Blackarrow Conferences  (A division of BA Business Services)
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