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Training Workshop Agenda 13th May 2014
10:00 - 11:15 Session 1: Making Your Real Estate Brand Trump Faculty: Vatsal Asher - CEO & Director, DMAi
11: 15 - 12:00 Faculty: Roheena Nagpal - Business Architect, Atelier & L'Orange 12:30 - 13:30 Session 3: Changing Dynamics of the Online Real Estate Market Place Faculty: Nirav Gosalia - Marketing Director, Realty Redefined
14:15 - 14:45 Session 3 Continued 14:45 - 15:45 Session 4: Integrate Targeting & Content to Power Your Digital Marketing Faculty: Ranjeet Nambiar - Interactive Marketing, URJA Communications Targeting consumers is one of the most powerful capabilities that is being thrown up by digital. Hand in hand with this aspect of Digital is the critical requirement to develop and execute impactful and relevant communication; communication that goes to build the imagery and identity of individual Real Estate projects as well as to fuel campaigns to drive interest and aid the selling process. This session will help you gain an overview of the approach and the possibilities of selling and promoting Real Estate through digital content. 17:15 - 17:45 Session 5: How developers in China sold 20,000 houses in less than 90 days! Faculty: Advitiya Sharma - Co-founder & CMO, Housing.com
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About the Speakers
Girija Chatty
Head - Branding & Communications Binary Her 20 years of work experience includes 3 leading advertising agencies: RK Swamy BBDO/Ogilvy & Mather & Grey Worldwide handling National and Multi-National clients like Suzlon India, Audi, Reliance Communications, ITC, P&G, Taj Hotels, Nitesh Estates, Mantri Group, Zee Group, Volkswagen, Citibank, Maersk Logistics, UB Group etc . Currently as the Communications & Brand head of Binary, she offers strategy and creative services to clients on their communication needs and challenges. Her repertoire of expertise includes strategy, creative (ideation, copy and & design direction) and implementing turnkey projects with a methodological rollout. In addition, her capabilities encompass developing proprietary brand properties in the online and in the real world. |
Nirav Gosalia
Marketing Director Realty Redefined Nirav started his career in Amdocs & then later at Lehmann brothers. Although coming from a technology background Nirav has been at the forefront of all Marketing & New Initiatives at Vitruvian Technologies Pvt. Ltd. Nirav is a Google certified professional and heads the Real Estate online marketing division at Vitruvian. He has been involved in online customer acquisition campaigns of several real estate companies like India Homes, Disha Direct, Kanakia, Rustomjee, Knight Frank, Acme and many more. He was earlier with Amdocs (2005 – 2007) & Lehmann Brothers(now Nomura 2007 – 2008). He has graduted with B.E Computers from Swami Vivekananda college of Engineering. |
Ranjeet Nambiar
Interactive Marketing Professional Urja Communications Ranjeet is a Interactive Marketing Entrepreneur. With over 15 years of experience in the advertising industry, including nearly 10 years in Interactive Marketing alone, he has developed a deep understanding of the Interactive Marketing space and how traditional advertising and marketing methods are being revolutionised by Interactive Marketing. He is also very actively involved in taking Urja global. Offering Interactive Marketing services as a global delivery model . He specializes in Leverage Interactive Marketing to solve client marketing problems in an integrated way. |
Roheena Nagpal
Business Architect Atelier & L'Orange Roheena Nagpal is a Pune-based Interior Designer and Business Architect at Atelier and L'Orange. Her expertise lies in product design, concept development, furniture and space planning among others. Roheena started out as a graduate of commerce with majors in Finance & Entrepreneurship, with a passion for design. The business architect at Atelier (a retail boutique brand) & founded L'Orange Kids, India's foremost specialty kids decor brand. Roheena has been extensively writing for many Print Publications over the years she has worked with the following Institutions for Decor ideas, Color Palettes , Design, Space Planning Etc |
Vatsal Asher
CEO & Director DMAi Vatsal Asher is recognised as a customer experience expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. He is also credited to have conceptualized and responsible for the marketing launch of the largest number of Telecom Stores on a single day entering a World Book Record at Tata Teleservices. globally. Currently serving as the CEO & Director at DMAi he can be found on twitter @vatsalasher |
Advitiya Sharma
Co-founder & CMO Housing.com Advitiya Sharma the Founder of Housing.com comes from a small town Jammu of Jammu & Kashmir. His whole family is full of doctors with his dad being a Neurosurgeon and mom a General Physician. Watching his dad still having to study medicine books at the age of 40 was the biggest motivation for him, not to become a doctor! During his schooldays he was passionate about 2 things Problem Solving and Football. He's a National level football player and a recent graduate from IIT Bombay. He and his friends started Housing.com in his last semester at college and is now present 11 of the major markets in the country |
For Speaking Opportunities, Exhibiting or Participation, contact
Blackarrow Conferences
Email: mail@blackarrowconferences.com
Tel: +91-9833487628
Blackarrow Conferences
Email: mail@blackarrowconferences.com
Tel: +91-9833487628
