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Agenda 17th April 2014
10:00 - 11:00 Session 1: Blue Ocean Digital Marketing Strategies for the Real Estate Industry Faculty: Rohit Varma - Founder & CEO, Interskale Digital Marketing As an increasing number of consumers (potential buyers) go online, real estate organizations are all likely to adopt digital marketing with increasing intensity. In such a competitive scenario, what can you do to ensure that your organization gets a worthwhile return on its investments in digital? This session examines several possible strategies. 11:00 - 11:30 Marketing Strategies: Real Estate Developer Perspective Faculty: J S Augustine - Director Marketing & Sales, Terraform Realty 11:30 - 12:00 Tea Break 12:00 - 13:15 Session 2: Changing Dynamics of the Online Real Estate Market Place Faculty: Nirav Gosalia - Marketing Director, Realty Redefined
13:15 - 14:15 Networking Lunch 14:15 - 15:15 Session 3: Create a Niche in the Ever Expanding Web Faculty: A Shyamsunder - Founder & CEO, Vero group
15:15 - 15:45 Session 4: Super Built-up Area Branding Faculty: Chatty Girija - Head Branding & Communication, Binary
15:45 - 16:15 Tea Break 16:15 - 17:15 Session 5: Social Media Marketing Faculty: Rajiv Dingra - Founder & CEO, WATConsult
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Training Workshop Faculty
A. Shyamsunder
Founder & CEO Vero Group Shyamsunder is a qualified chartered accountant with over 20 years’ cross functional experience in the areas of Business Development, Marketing and Sales, Project Management, Operations Management, Finance, Taxation, Business Operations, Client Relationship Management, MIS and People Management. A leader with a proven track record of handling different businesses and taking them to the next level. Shyamsunder has written articles which have been published in Times of India, Hindustan Times , DNA etc. He has also been interviwed on CNBC-TV18, NDTV, Doordarshan etc. He is an avid public speaker and presenter who has held many press conferences and spoken at seminars, lectures and training programs. 
Rajiv Dingra
Founder & CEO WATConsult Rajiv is the Founder & CEO of WATConsult. He has been a social and digital media entrepreneur since 2007. He started out as a blogger with WATBlog and over the last decade has consulted over 100+ brands and built WATConsult into a 140 people team across 4 cities. Rajiv is a thought leader and well known speaker in the Digital and Social Media space in India. He has been part of the Jury for Bees awards, San Francisco and a guest lecturer at IIM, Calcutta and MICA, Ahmedabad. He is winner of 5 Awards in Social and Digital Media, Featured as a ‘Young Turk’ on CNBC TV 18. |
J S Augustine
Director Marketing & Sales Terraform Realty Augustine been credited for pioneering professionalism into the Real Estate industry management. Has enabled Organisations to set and cross new bench marks that have never been achieved in their history. Speaker on various forums at the local, and national level industry programs including CII conference on Real Estate, UBM Conferences on Affordable Housing. He is an active Member of the Exhibition Committee (Inland ) – of MCHI- Maharashtra Chamber of Housing Industry. He has also served as the Co- Chairman of CREDAI / MCHI (International) Exhibition committee and Hon. Director- CREDAI (Events & Exhibitions). 
Rohit Varma
Founder & CEO Interskale Digital Marketing & Consulting Rohit is Founder and CEO, of Interskale Digital Marketing and Consulting, Mumbai, a full service, best in class digital marketing firm. He is a consumer Internet and marketing professional of long standing. As the first Head of Marketing / Chief Marketing Officer for Rediff.com - in 1999-2005 - he helped build the Rediff.com brand in India and worldwide. In 2006-07, he co-founded and was CEO for Yo4Ya, one of India’s first social networking companies. Rohit holds a B.Tech in Chemical Engineering from the Indian Institute of Technology, Banaras Hindu University and a PGDM from the Indian Institute of Management, Ahmedabad. |
Nirav Gosalia
Marketing Director Realty Redefined Nirav started his career in Amdocs & then later at Lehmann brothers. Although coming from a technology background Nirav has been at the forefront of all Marketing & New Initiatives at Vitruvian Technologies Pvt. Ltd. Nirav is a Google certified professional and heads the Real Estate online marketing division at Vitruvian. He has been involved in online customer acquisition campaigns of several real estate companies like India Homes, Disha Direct, Kanakia, Rustomjee, Knight Frank, Acme and many more. He was earlier with Amdocs (2005 – 2007) & Lehmann Brothers(now Nomura 2007 – 2008). He has graduted with B.E Computers from Swami Vivekananda college of Engineering. |
Girija Chatty
Head - Branding & Communications Binary Her 20 years of work experience includes 3 leading advertising agencies: RK Swamy BBDO/Ogilvy & Mather & Grey Worldwide handling National and Multi-National clients like Suzlon India, Audi, Reliance Communications, ITC, P&G, Taj Hotels, Nitesh Estates, Mantri Group, Zee Group, Volkswagen, Citibank, Maersk Logistics, UB Group etc . Currently as the Communications & Brand head of Binary, she offers strategy and creative services to clients on their communication needs and challenges. Her repertoire of expertise includes strategy, creative (ideation, copy and & design direction) and implementing turnkey projects with a methodological rollout. In addition, her capabilities encompass developing proprietary brand properties in the online and in the real world. |
For Speaking Opportunities, Exhibiting or Participation, contact
Blackarrow Conferences
Email: mail@blackarrowconferences.com
Tel: +91-9833487628
Blackarrow Conferences
Email: mail@blackarrowconferences.com
Tel: +91-9833487628
