Timing: 10.15am - 5.30pm
Training Agenda : 28th April 2016, Ahmedabad
10.00 - 10.15: Registrations Signoffs
10.15 – 11.00: How To Make People COMMIT To Buying Your Services Without Consciously Knowing It, With Just A Few Words On Your Biz Card ?
This is done by using the Zeigarnik effect. Uncompleted tasks tend to pop up in one's mind. Once the task is completed and the goal reached, however, this stream of reminders comes to a stop. How can you use the Zeigarnik effect to boost your sales?
11.00 – 11.45: Does Offering FREE Products Make Sense?
Sometimes. When should you use FREE? How much should you give FREE? What happens in the brain when you see FREE?
11.45 – 12.15 Tea break
12.15 – 13.00: How does making your services scarce increase your income?
Psychological researchers Daniel Kahneman & Amos Tversky were the first to test & document the notion of "loss aversion" - the idea that people are more motivated to avoid losses than they are to acquire gains . How can you make your services scarce?
13.00 – 14.00 Lunch Break
14.00 – 14.45: How can inconveniencing your prospects increase your sales?
Colleen Szot, one of the best writers in the paid programming industry once changed just 3 words in an ad which shattered a nearly 20 year sales record for a home shopping channel . Even more remarkable these 3 words made it clear to prospects that ORDERING THE PRODUCT MIGHT BE A PAIN! What were these 3 words which skyrocketed sales? How did this apparently negative message boost sales? What is the psychological phenomenon that has happened? How can you use it?
10.15 – 11.00: How To Make People COMMIT To Buying Your Services Without Consciously Knowing It, With Just A Few Words On Your Biz Card ?
This is done by using the Zeigarnik effect. Uncompleted tasks tend to pop up in one's mind. Once the task is completed and the goal reached, however, this stream of reminders comes to a stop. How can you use the Zeigarnik effect to boost your sales?
11.00 – 11.45: Does Offering FREE Products Make Sense?
Sometimes. When should you use FREE? How much should you give FREE? What happens in the brain when you see FREE?
11.45 – 12.15 Tea break
12.15 – 13.00: How does making your services scarce increase your income?
Psychological researchers Daniel Kahneman & Amos Tversky were the first to test & document the notion of "loss aversion" - the idea that people are more motivated to avoid losses than they are to acquire gains . How can you make your services scarce?
13.00 – 14.00 Lunch Break
14.00 – 14.45: How can inconveniencing your prospects increase your sales?
Colleen Szot, one of the best writers in the paid programming industry once changed just 3 words in an ad which shattered a nearly 20 year sales record for a home shopping channel . Even more remarkable these 3 words made it clear to prospects that ORDERING THE PRODUCT MIGHT BE A PAIN! What were these 3 words which skyrocketed sales? How did this apparently negative message boost sales? What is the psychological phenomenon that has happened? How can you use it?
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14.45 – 15.30: 7 Magic Words To Skyrocket Sales !
Here are 2 - Because & Now. Why are these 2 words EXTREMELY POWERFUL? What are the other 5 words? You must use these words as often as possible, starting right NOW because you badly want to succeed! 15.30 – 16.00: Tea break |
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16.00 – 16.45: How Much Choice Should You Offer Your Prospects?
Offer too few and you may lose a sale. Offer too many & you may confuse your clients. What does Sheena Iyengar - the worlds foremost authority of decision making, think about this?
16.45 – 17.30: Should you talk about your offerings' flaws?
If you do, your product looks bad . If you don’t, you could lose credibility as your product appears too good to be true. What’s the way out?
Offer too few and you may lose a sale. Offer too many & you may confuse your clients. What does Sheena Iyengar - the worlds foremost authority of decision making, think about this?
16.45 – 17.30: Should you talk about your offerings' flaws?
If you do, your product looks bad . If you don’t, you could lose credibility as your product appears too good to be true. What’s the way out?
(Disclaimer - Agenda & Content mentioned above is subject to modifications as made by the faculty)
About the Trainer - Dharmendra Rai
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