Agenda & Session Topics - 24th June 2015

10:30 - 11:15 Keynote Address: Indian Realty - Going Global
Speaker: Sunil Mantri :- President - NAREDCO & Chairman - Mantri Realty
About Speaker: Mr. Sunil Mantri is the Chairman of Mantri Realty Ltd. and the President of National Real Estate Development Council (NAREDCO). Being an astute real estate developer with an ambitious vision, Mr. Mantri steered the company’s growth since its very inception. With a keen business sense and strong commitments to principles, Mr. Mantri transcended the traditional boundaries of the real estate sector and made a difference in people’s life through best-in-class business practices. His lateral thinking and decision making skills coupled with decades of experience have enabled him to steer Mantri Realty Ltd. on its mission to build unique and high quality living spaces. Today, the company has over 150 completed projects spread over 40 million sq. ft. of built-up area and more than 20,000 happy customers. Winners of multiple awards for his exemplary entrepreneurship spirit, Mr. Mantri is one of the most respected names in the real estate industry.
Speaker: Sunil Mantri :- President - NAREDCO & Chairman - Mantri Realty
About Speaker: Mr. Sunil Mantri is the Chairman of Mantri Realty Ltd. and the President of National Real Estate Development Council (NAREDCO). Being an astute real estate developer with an ambitious vision, Mr. Mantri steered the company’s growth since its very inception. With a keen business sense and strong commitments to principles, Mr. Mantri transcended the traditional boundaries of the real estate sector and made a difference in people’s life through best-in-class business practices. His lateral thinking and decision making skills coupled with decades of experience have enabled him to steer Mantri Realty Ltd. on its mission to build unique and high quality living spaces. Today, the company has over 150 completed projects spread over 40 million sq. ft. of built-up area and more than 20,000 happy customers. Winners of multiple awards for his exemplary entrepreneurship spirit, Mr. Mantri is one of the most respected names in the real estate industry.

11:15 - 11:45 Real Estate Statistics - Current Scenario & Future Outlook
Speaker: Pankaj Kapoor - Founder & CEO, Liases Foras
About Speaker: Pankaj Kapoor started Liases Foras as a completely non brokerage real estate research outfit in the year 1998. Since then he has remained a focused researcher in the real estate sector. His works include “Magnet Theory” of future forecasting model of locality development and price behaviours. He has also introduced India’s First Real Estate Sensitivity Index “Ressex”. Mr. Kapoor, today is recognised in the real estate industry for bringing in scientific approach and for developing an organised data base in the Industry. His company offers research and advisory services to Housing Finance Companies, Government Agencies, Banking, Developers and Funds.
Speaker: Pankaj Kapoor - Founder & CEO, Liases Foras
About Speaker: Pankaj Kapoor started Liases Foras as a completely non brokerage real estate research outfit in the year 1998. Since then he has remained a focused researcher in the real estate sector. His works include “Magnet Theory” of future forecasting model of locality development and price behaviours. He has also introduced India’s First Real Estate Sensitivity Index “Ressex”. Mr. Kapoor, today is recognised in the real estate industry for bringing in scientific approach and for developing an organised data base in the Industry. His company offers research and advisory services to Housing Finance Companies, Government Agencies, Banking, Developers and Funds.
11:45 - 12:15 Tea Break

12:15 - 12.45 Why Sell to a Foreign Buyer
Speaker: Ravi Ahuja - Executive Director, Cushman & Wakefiled India (Pending final confirmation)
About Session: Demographic suggest that India can be a leading destination for real estate players globally. International buyers who live outside of India invested more than $4 billion in the Indian housing market during a 12-month period that ended in March 2014. Another $1.3 billion was spent by buyers who had recently moved to India from other countries and those with long-term visas. Foreign buyers paid an average of $215,000 per home in 2013, in comparison to the overall Indian average of $158,000 per home, a report shows. All foreign buyers look for a bargain, like everyone else, and they look for properties that are easily rentable, in desirable areas, with high rates of return.
About Speaker: Speaker profile to be updated soon
Speaker: Ravi Ahuja - Executive Director, Cushman & Wakefiled India (Pending final confirmation)
About Session: Demographic suggest that India can be a leading destination for real estate players globally. International buyers who live outside of India invested more than $4 billion in the Indian housing market during a 12-month period that ended in March 2014. Another $1.3 billion was spent by buyers who had recently moved to India from other countries and those with long-term visas. Foreign buyers paid an average of $215,000 per home in 2013, in comparison to the overall Indian average of $158,000 per home, a report shows. All foreign buyers look for a bargain, like everyone else, and they look for properties that are easily rentable, in desirable areas, with high rates of return.
About Speaker: Speaker profile to be updated soon

12:45 - 13:30
Speaker: Bharat Dhuppar - Chief Marketing Officer, Omkar Realtors & Developers
About Session: Case Study - Omkar 1973: Omkar 1973 Worli is the most luxurious residential complex in the city.
Marketing Objective: To generate confidence amongst our target group, by conveying ‘This is the best project to put your money in and the tag value of being associated with this luxurious project'. Solution: We communicated through digital, outdoor and print, targeted HNI’s and crafted our overall communication to appear classy and elite. Result: The campaign was launched in two phases and got an amazing response almost immediately. It generated sales of 4 lakh sq. ft. in just 2 months selling almost far exceeding the builders objectives and expectations
About Speaker: Forty-seven year old Bharat Dhuppar, after his stint with the hospitality and real estate sector for over two decades is now playing a pivotal role of driving the sales and marketing at Mumbai-based Omkar Realtors & Developers Pvt. Ltd. Designated as the Chief Marketing Officer (CMO), he currently heads the sales, marketing & CRM functions of the company which has established itself as a key brand in Mumbai’s realty market within a short span. In his 22-year career spanning hospitality and realty sectors, he has spearheaded large sales and marketing teams in creating strong market share for companies and new product launches. Some of the key marketing collaborations of Omkar Realtors in the recent past include tie-up with Barkley (USA) for pet care facilities in residential projects; debut of globally renowned UK-based spa chain ESPA in a residential project amongst others. He has been also nominated for the Marketer of the Year award in the recent past.
Real Estate Developers Perspective: Case Study - Omkar 1973
Speaker: Bharat Dhuppar - Chief Marketing Officer, Omkar Realtors & Developers
About Session: Case Study - Omkar 1973: Omkar 1973 Worli is the most luxurious residential complex in the city.
Marketing Objective: To generate confidence amongst our target group, by conveying ‘This is the best project to put your money in and the tag value of being associated with this luxurious project'. Solution: We communicated through digital, outdoor and print, targeted HNI’s and crafted our overall communication to appear classy and elite. Result: The campaign was launched in two phases and got an amazing response almost immediately. It generated sales of 4 lakh sq. ft. in just 2 months selling almost far exceeding the builders objectives and expectations
About Speaker: Forty-seven year old Bharat Dhuppar, after his stint with the hospitality and real estate sector for over two decades is now playing a pivotal role of driving the sales and marketing at Mumbai-based Omkar Realtors & Developers Pvt. Ltd. Designated as the Chief Marketing Officer (CMO), he currently heads the sales, marketing & CRM functions of the company which has established itself as a key brand in Mumbai’s realty market within a short span. In his 22-year career spanning hospitality and realty sectors, he has spearheaded large sales and marketing teams in creating strong market share for companies and new product launches. Some of the key marketing collaborations of Omkar Realtors in the recent past include tie-up with Barkley (USA) for pet care facilities in residential projects; debut of globally renowned UK-based spa chain ESPA in a residential project amongst others. He has been also nominated for the Marketer of the Year award in the recent past.
13:30 - 14:30 Networking Lunch

14:30 - 15:15 Commercial Real Estate Marketing
Speaker: Ramesh Nair - Chief Operating Officer, Jones Lang LaSalle
About Session: Following a strong final quarter of 2014, the first few months of 2015 have seen the global real estate market settle into a steady pattern of growth. The dominant real estate markets are displaying an air of quiet confidence, underpinned by expectations of robust activity and performance during the course of 2015. Corporates are now committing to new office space, improving consumer confidence has put the stride back into the retail markets, and the warehousing sector is benefiting from the vigorous expansion of e-commerce. Now that the global economy appears to be on a sounder footing, the main downside risks are geopolitical.
About Speaker: Ramesh is the Chief Operating Officer of JLL India and Managing Director for JLL's West India region. Ramesh is MRICS and the First Asian on the RICS Global Regulatory Board. He is also the International Director within the firm (JLL India). He is also responsible for the Property and Asset Management, Marketing and Communications, and Research and Real Estate Intelligence Services teams for JLL pan India. He sets strategic direction, manages day to day operations, has P &L responsibility and drives revenue growth. JLL is the market leader in terms of market share, revenues, profitability and team size for all the business lines. He has 17 years of professional expertise across asset classes (office, retail, land, residential, warehousing and industrial) advising many domestic/multinational owners/occupiers/investors. He is One of the longest serving employees of JLL India and one of the youngest MD’s within JLL globally
Speaker: Ramesh Nair - Chief Operating Officer, Jones Lang LaSalle
About Session: Following a strong final quarter of 2014, the first few months of 2015 have seen the global real estate market settle into a steady pattern of growth. The dominant real estate markets are displaying an air of quiet confidence, underpinned by expectations of robust activity and performance during the course of 2015. Corporates are now committing to new office space, improving consumer confidence has put the stride back into the retail markets, and the warehousing sector is benefiting from the vigorous expansion of e-commerce. Now that the global economy appears to be on a sounder footing, the main downside risks are geopolitical.
About Speaker: Ramesh is the Chief Operating Officer of JLL India and Managing Director for JLL's West India region. Ramesh is MRICS and the First Asian on the RICS Global Regulatory Board. He is also the International Director within the firm (JLL India). He is also responsible for the Property and Asset Management, Marketing and Communications, and Research and Real Estate Intelligence Services teams for JLL pan India. He sets strategic direction, manages day to day operations, has P &L responsibility and drives revenue growth. JLL is the market leader in terms of market share, revenues, profitability and team size for all the business lines. He has 17 years of professional expertise across asset classes (office, retail, land, residential, warehousing and industrial) advising many domestic/multinational owners/occupiers/investors. He is One of the longest serving employees of JLL India and one of the youngest MD’s within JLL globally

15:15 - 16:00 Effective Digital Marketing to "Reach Out" to International Buyers
Speaker: Manoj Rathi - Founder & CEO, Krono iinc
About Session: The world today is ONLINE. Make right use of all the forms of marketing tools available. Be it listings, email campaigns, website, blogs, social media etc. Dedicated marketing methods have proven most effective in marketing real estate properties today.
About Speaker: Manoj is the founder & CEO of KRONO iinc. "Go to Market" Strategist & Inbound Marketing Specialist for Real Estate. He has an uncompromising focus on quality parameters and emphasis on Innovative Out of the box Solutions for greater effectiveness of all strategy and communication developed. Has over 14 years of Marketing Experience and his company Krono has a reach out facilitation to over 5000 clients Pan India which consist of 150 builders and a 1000 brokers and the rest from other industries.
Speaker: Manoj Rathi - Founder & CEO, Krono iinc
About Session: The world today is ONLINE. Make right use of all the forms of marketing tools available. Be it listings, email campaigns, website, blogs, social media etc. Dedicated marketing methods have proven most effective in marketing real estate properties today.
About Speaker: Manoj is the founder & CEO of KRONO iinc. "Go to Market" Strategist & Inbound Marketing Specialist for Real Estate. He has an uncompromising focus on quality parameters and emphasis on Innovative Out of the box Solutions for greater effectiveness of all strategy and communication developed. Has over 14 years of Marketing Experience and his company Krono has a reach out facilitation to over 5000 clients Pan India which consist of 150 builders and a 1000 brokers and the rest from other industries.
16:00 - 16:30 Tea Break

16:30 - 17:15 Marketing to International Buyers - Strategy, Execution & Management
Speaker: Royce Anthony - MRICS, PGDMSM, Sr Real Estate Professional
About Session: As technology creates leaps in communication, transportation, and financial flows, the world continues to feel smaller and smaller. It is possible for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade. However, globalization has created just as many challenges as opportunities for brands that venture overseas. Because consumers have so many more options for similar products, companies must ensure that their products are high in quality and affordability. International marketing takes more into consideration than just language – it involves culture, market saturation, and customer behaviors. It requires an immaculate strategy, perfect execution and strenous management.
About Speaker: Royce has been versatile in developing real estate foot print & portfolio management. He has been the lead man for CRE for the appointed region. He has represented / chaired the India real estate meet on behalf of CRE. He is a keen planner and strategist with proven skills in CRM & communication. His areas of competencies - Sales, Marketing, Leasing & business development ( residential, commercial properties, retail, guest house, Investment schemes & Mortgages ). He has articulated success through analytical & scientific approach to scale up revenues. He is versatile in managing Sales, marketing & Setting up new businesses. He has a strong network with Developers, Real Estate brokers & IPc's
Speaker: Royce Anthony - MRICS, PGDMSM, Sr Real Estate Professional
About Session: As technology creates leaps in communication, transportation, and financial flows, the world continues to feel smaller and smaller. It is possible for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade. However, globalization has created just as many challenges as opportunities for brands that venture overseas. Because consumers have so many more options for similar products, companies must ensure that their products are high in quality and affordability. International marketing takes more into consideration than just language – it involves culture, market saturation, and customer behaviors. It requires an immaculate strategy, perfect execution and strenous management.
About Speaker: Royce has been versatile in developing real estate foot print & portfolio management. He has been the lead man for CRE for the appointed region. He has represented / chaired the India real estate meet on behalf of CRE. He is a keen planner and strategist with proven skills in CRM & communication. His areas of competencies - Sales, Marketing, Leasing & business development ( residential, commercial properties, retail, guest house, Investment schemes & Mortgages ). He has articulated success through analytical & scientific approach to scale up revenues. He is versatile in managing Sales, marketing & Setting up new businesses. He has a strong network with Developers, Real Estate brokers & IPc's
Note: In case of emergencies and contigencies, the organiser reserves the right to amend / modify the agenda and speakers in whole or in part without prior intimation to participants