Agenda & Session Topics - 12th August 2015

10:30 - 11:15 Keynote Address: Indian Realty - Going Global
Speaker: Neeraj Bansal, Partner and Country head - Real Estate and Construction, KPMG
About Session: This session is KPMG's report which highlights the strength of the Indian economy, which is attracting foreign investors across the globe. Some of the notable initiatives taken by the Central and the State Government on commercial development, retail malls, road projects, airports, metro, etc. have helped make infrastructure development possible even during tough economic times. Private Equity players have brought with them expertise and experience from other developed countries. With multi-billion investments planned for the coming years, India poses to be one of the most attractive destinations for infrastructure investment.
About Speaker: Neeraj Bansal is the Partner and Country Head, Real estate and construction practice with KPMG in India. He is a member of the KPMG Building, Construction & Real Estate Global Steering Group Committee. By qualification, he is a CA, CPA, CISA and Black Belt in Six Sigma. He has over 20 years of professional consulting experience and has significant experience in providing advice to clients in both public and private sector across Real Estate and Infrastructure Industry. Besides India, he has experience of working in multiple geographies, including USA, UK, Qatar, Dubai, Poland, Turkey and Singapore. He is a regular speaker/ panelist at various Real Estate and Construction conferences and seminars. He also regularly contributes on industry issues at various Industry conferences, print and TV media.
Speaker: Neeraj Bansal, Partner and Country head - Real Estate and Construction, KPMG
About Session: This session is KPMG's report which highlights the strength of the Indian economy, which is attracting foreign investors across the globe. Some of the notable initiatives taken by the Central and the State Government on commercial development, retail malls, road projects, airports, metro, etc. have helped make infrastructure development possible even during tough economic times. Private Equity players have brought with them expertise and experience from other developed countries. With multi-billion investments planned for the coming years, India poses to be one of the most attractive destinations for infrastructure investment.
About Speaker: Neeraj Bansal is the Partner and Country Head, Real estate and construction practice with KPMG in India. He is a member of the KPMG Building, Construction & Real Estate Global Steering Group Committee. By qualification, he is a CA, CPA, CISA and Black Belt in Six Sigma. He has over 20 years of professional consulting experience and has significant experience in providing advice to clients in both public and private sector across Real Estate and Infrastructure Industry. Besides India, he has experience of working in multiple geographies, including USA, UK, Qatar, Dubai, Poland, Turkey and Singapore. He is a regular speaker/ panelist at various Real Estate and Construction conferences and seminars. He also regularly contributes on industry issues at various Industry conferences, print and TV media.

11:15 - 12:00 Referrals & International Business: Growing Your Business Globally
Speaker: Farook Mahmood, FRICS TRC - Chairman & Managing Director, Silverline Group
About Session: In today’s changing economic times, real estate agents everywhere are looking for new ways to generate and capture solid business leads. While you might search for these leads in your own domestic area, have you ever considered exploring other countries to find new clients? By sourcing international referrals you will establish yourself as an international real estate expert & expand your marketing reach to other countries. In this International Referral session, you will learn resources and tools to help you jumpstart and procure successful international referral business.
About Speaker: Mr. Farook Mahmood, Chairman & Managing Director of Silverline Group, has been in the real estate business for over 32 years. Based in Bangalore, Farook has been the linchpin in finalizing numerous deals for multinational corporations, companies and High Net worth Individuals. Mr Farook Mahmood is one of the founders of Bangalore Realtors Association of India in 2000 and served two terms as its president. He was the founder President of National Association of Realtors India in 2007. He has been elected as Vice President of World Council of Brokers (FIABCI) and elected as Vice Chair of International Consortium of Real Estate Associations (ICREA) as representative of NAR- India and will be its Chairman this November. He is a member of the Global “Think Tank” on Real Estate and an International Adviser to the Board of FNAIM, France. He is also a member of (FRICS) Fellow Royal Institute of Chartered Surveyors.
Speaker: Farook Mahmood, FRICS TRC - Chairman & Managing Director, Silverline Group
About Session: In today’s changing economic times, real estate agents everywhere are looking for new ways to generate and capture solid business leads. While you might search for these leads in your own domestic area, have you ever considered exploring other countries to find new clients? By sourcing international referrals you will establish yourself as an international real estate expert & expand your marketing reach to other countries. In this International Referral session, you will learn resources and tools to help you jumpstart and procure successful international referral business.
About Speaker: Mr. Farook Mahmood, Chairman & Managing Director of Silverline Group, has been in the real estate business for over 32 years. Based in Bangalore, Farook has been the linchpin in finalizing numerous deals for multinational corporations, companies and High Net worth Individuals. Mr Farook Mahmood is one of the founders of Bangalore Realtors Association of India in 2000 and served two terms as its president. He was the founder President of National Association of Realtors India in 2007. He has been elected as Vice President of World Council of Brokers (FIABCI) and elected as Vice Chair of International Consortium of Real Estate Associations (ICREA) as representative of NAR- India and will be its Chairman this November. He is a member of the Global “Think Tank” on Real Estate and an International Adviser to the Board of FNAIM, France. He is also a member of (FRICS) Fellow Royal Institute of Chartered Surveyors.
12:00 - 12:30 Tea Break

12:30 - 13:15 International Marketing - Real Estate Developers Perspective: Case Study
Speaker: Shub Ganguly - Vice President Sales & Marketing, Prestige Group
About Session: Real estate marketing is a new field of study, which builds on the accumulated stock of knowledge from urban and real estate economics. How do the various real estate markets function at the broader international level? How exactly should one go about analyzing meaningfully options? This session will explore both state-of-the art and less sophisticated techniques that marketing professionals can employ to proactively design and evaluate real estate marketing programs.
About Speaker: Mr. Shub Ganguly serves as the VP Sales & Marketing of the Prestige Group. An alumnus of a Premium Business School from India, Mr. Ganguly has hands-on experience with the best International project consultants, project teams and latest Industry practices. Exposure to International and Domestic Environment in Project Implementation, Business Consulting and Client Servicing. In close co-ordination with his high performance sales team of professionals and guidance from his Chairman, he sets the overall agenda, style and tone of operations. There is a strong focus on enhancing customer satisfaction, increasing the business margin and maximizing share holder value.
Speaker: Shub Ganguly - Vice President Sales & Marketing, Prestige Group
About Session: Real estate marketing is a new field of study, which builds on the accumulated stock of knowledge from urban and real estate economics. How do the various real estate markets function at the broader international level? How exactly should one go about analyzing meaningfully options? This session will explore both state-of-the art and less sophisticated techniques that marketing professionals can employ to proactively design and evaluate real estate marketing programs.
About Speaker: Mr. Shub Ganguly serves as the VP Sales & Marketing of the Prestige Group. An alumnus of a Premium Business School from India, Mr. Ganguly has hands-on experience with the best International project consultants, project teams and latest Industry practices. Exposure to International and Domestic Environment in Project Implementation, Business Consulting and Client Servicing. In close co-ordination with his high performance sales team of professionals and guidance from his Chairman, he sets the overall agenda, style and tone of operations. There is a strong focus on enhancing customer satisfaction, increasing the business margin and maximizing share holder value.
13:15 - 14:15 Networking Lunch

14:15 - 15:00 Success Mantra in International Marketing: Networking & Social Media
Speaker: Samir Arora - CEO & Founder, Huts Global & General Secretary CREA (I)
About Session: In today’s context of a competitive environment of Real Estate Marketing, Networking is the key to growth, especially in International Real Estate Marketing. The geographic scale enforces the change in the way Networking is done in International Real Estate Marketing as a Business Strategy. Networking still leads to Relationship building and the Role of Integrated Social Media is immense in implementing the Business strategy. Referrals, in the Global scenario form the best practices for Business Growth and the session will essentially explore the following to create an informed strategy for the success Mantra in Marketing the Real Estate to NRIs. a] Networking as a business strategy b] Networking and Relationships & c] Integrating social media
About Speaker: Samir Arora is a professional with over 28 years of experience in various industry segments and markets. Samir Arora is a B.Tech. in Chemical Engineering from a premier institute and a Gold medallist in Marketing and Export Management. Mr Arora has spent many years in International Marketing and has travelled extensively to 59 Countries, especially to USA, Canada, European countries and Far East for business assignments. Huts Global, a company established in 2006 under the able-guidance & leadership of Mr. Arora, clubbed with his vast experience has helped create a multiple award winning Real Estate marketing company, which understand the value of integrity, customer service & deliverables. Samir Arora is also the General Secretary of CREA (I)
Speaker: Samir Arora - CEO & Founder, Huts Global & General Secretary CREA (I)
About Session: In today’s context of a competitive environment of Real Estate Marketing, Networking is the key to growth, especially in International Real Estate Marketing. The geographic scale enforces the change in the way Networking is done in International Real Estate Marketing as a Business Strategy. Networking still leads to Relationship building and the Role of Integrated Social Media is immense in implementing the Business strategy. Referrals, in the Global scenario form the best practices for Business Growth and the session will essentially explore the following to create an informed strategy for the success Mantra in Marketing the Real Estate to NRIs. a] Networking as a business strategy b] Networking and Relationships & c] Integrating social media
About Speaker: Samir Arora is a professional with over 28 years of experience in various industry segments and markets. Samir Arora is a B.Tech. in Chemical Engineering from a premier institute and a Gold medallist in Marketing and Export Management. Mr Arora has spent many years in International Marketing and has travelled extensively to 59 Countries, especially to USA, Canada, European countries and Far East for business assignments. Huts Global, a company established in 2006 under the able-guidance & leadership of Mr. Arora, clubbed with his vast experience has helped create a multiple award winning Real Estate marketing company, which understand the value of integrity, customer service & deliverables. Samir Arora is also the General Secretary of CREA (I)

15:00 - 15:45 Cracking the Code of International Sales
Speaker: Amit Puri - General Manager Leasing, McARTHUR+COMPANY
About Speaker: Amit is a architect MBA with sixteen (16) years of relevant experience in real estate marketing, sales and business development of highly prestigious retail, commercial and residential projects with reputed investment, development and consulting firms. He is currently working as GM- Leasing at McARTHUR+COMPANY for developer mandates in the MENA region to create the perfect Mix, delivering proforma rentals and ensuring handsome returns. He has previously worked as VP- Sales in RMZ Corp, one of the top three commercial real estate developers in India, where Amit and his team of 18 talented professionals drove revenues through sale of luxury residences. His longest assignment was with Ivanhoe Cambridge, one of the top ten real estate investor, developer and managers of Shopping Centres globally, as Director of Business Development, India
Speaker: Amit Puri - General Manager Leasing, McARTHUR+COMPANY
About Speaker: Amit is a architect MBA with sixteen (16) years of relevant experience in real estate marketing, sales and business development of highly prestigious retail, commercial and residential projects with reputed investment, development and consulting firms. He is currently working as GM- Leasing at McARTHUR+COMPANY for developer mandates in the MENA region to create the perfect Mix, delivering proforma rentals and ensuring handsome returns. He has previously worked as VP- Sales in RMZ Corp, one of the top three commercial real estate developers in India, where Amit and his team of 18 talented professionals drove revenues through sale of luxury residences. His longest assignment was with Ivanhoe Cambridge, one of the top ten real estate investor, developer and managers of Shopping Centres globally, as Director of Business Development, India
15:45 - 16:15 Tea Break

16:15 - 17.15 Cost Effective Marketing Approach & Strategy to Sell to NRIs
Speaker: Abhinandana TS - International Realty Marketing Consultant, Realtyselling2NRIs.com
About Session: Undoubtedly the NRIs in USA are the Best Potential Buyers for Investment Purposes. The Best Investment Returns and appreciation they get is in Investing in Indian Real Estate Projects . NRIs invested more than $4 billion in the Indian housing market during a 12-month period that ended in March 2014. On average every year , atleast 2,00,000 Indian NRIs will start Earning in US Dollars ranging from US$4000 to US$7000. Who are these 2,00,000 NRIs who will Save atleast Rs.20 Lakhs in their First year and in coming 2 or 3 years will have Saved atleast Rs.40 Lakhs to Rs.50 Lakhs? How to target them? How to get them to See your Projects and make them to Invest in your Company Project – Flats / Villas / Plots?
About Speaker: Abhinandana TS is a professional trained in NLP Skills for Sales & Marketing Training with specialized expertise in Persuasion Language Patterns & Communication Skills for Sales. His expertise is in putting Convincing Syntax in his Presentations which makes the Potential Buyer to never raise an objection but unconsciously to make a positive decision. From last 4 years his Focus is on Realty Selling to NRIs in USA through MICRO-TARGETING by Organizing and conducting direct presentation for builders who want to Sell to NRIs in Cost-effective Way.
Speaker: Abhinandana TS - International Realty Marketing Consultant, Realtyselling2NRIs.com
About Session: Undoubtedly the NRIs in USA are the Best Potential Buyers for Investment Purposes. The Best Investment Returns and appreciation they get is in Investing in Indian Real Estate Projects . NRIs invested more than $4 billion in the Indian housing market during a 12-month period that ended in March 2014. On average every year , atleast 2,00,000 Indian NRIs will start Earning in US Dollars ranging from US$4000 to US$7000. Who are these 2,00,000 NRIs who will Save atleast Rs.20 Lakhs in their First year and in coming 2 or 3 years will have Saved atleast Rs.40 Lakhs to Rs.50 Lakhs? How to target them? How to get them to See your Projects and make them to Invest in your Company Project – Flats / Villas / Plots?
About Speaker: Abhinandana TS is a professional trained in NLP Skills for Sales & Marketing Training with specialized expertise in Persuasion Language Patterns & Communication Skills for Sales. His expertise is in putting Convincing Syntax in his Presentations which makes the Potential Buyer to never raise an objection but unconsciously to make a positive decision. From last 4 years his Focus is on Realty Selling to NRIs in USA through MICRO-TARGETING by Organizing and conducting direct presentation for builders who want to Sell to NRIs in Cost-effective Way.