Timings: 10am - 5.30pm
This conference is designed to help your organisation prepare for a digital future where everything is connected. You’ll leave this conference with the confidence and skills to formulate and implement a digital marketing strategy, learning from experts in the field of digital products.
Conference Agenda Includes
10:00 - 10:50 Calculating Digital Marketing Campaign ROI for Real Estate Industry: Himanshu Arora: Co-founder Social Panga, Lead Trainer Digital Vidya
ROI is one of the most important parameters for any digital marketing campaign, and even more so for the field of real estate, which is highly numbers and result focused. In such a scenario, tracking the return on investment for each penny spent on digital marketing efforts is key for ramping campaigns up and down. For campaigns to succeed, it is imperative to understand the parameters that need to be tracked with respect to the short and long-term goals, as well as utilize the correct online platforms, such as paid or organic, for the correct campaigns. Attribution and Tracking, when combined with the tools to measure digital marketing efforts, specially in the number driven real estate industry, can be one of the driving forces for corrective decision making. If done correctly and systematically, we can increase ROI up to 10X from our current numbers. About Speaker: Himanshu has co-founded Social Panga, an end-to-end digital marketing and design services agency in Bangalore & a lead trainer at Digital Vidya. He has worked with companies such as Google, Reliance, Unilever, Titan, Decathlon, Quikr, Reliance, Digital Vidya etc & many more. He is one of few chosen Google Product and Sales Trainers for Google Adwords. He has worked closely with Fortune 500 companies & start-ups, which has given him a unique understanding and expertise in the area of online marketing and branding. Has conducted over 100+ digital marketing workshops for leading corporates. and several premier education institutions. He is also one of the mentors for Google Launchpad program initiated last year in India. He takes care of Go To Market Track (GTM) for selected startups by Google. 
10:50 - 11:40 Content Marketing for Real Estate: Rohit Uttamchandani: Sr Mgr Digital Marketing, Social Beat
Content marketing, done right, can be a powerful tool to help real estate companies build their brand reputation online as well as generate leads in the long-term. To be successful in real estate content marketing in 2016 and beyond, one has to create content that is not only unique but also ten times better than the best content on that topic, anywhere on the internet. “10x Content” has become the new buzzword amongst advanced content marketers and this session will take you through the ideation, creation and amplification of content for real estate with a clear focus on delivering business results. About Speaker: Rohit Uttamchandani is Senior Manager - Digital Marketing at Social Beat, one of South India's leading digital marketing agencies. He has worked with multiple real estate clients including Casa Grande and Baashyam Group and helped them craft their digital strategy, scale their online presence and leverage all aspects of digital media to strengthen their brand reputation online and drive sales. Owing to his extensive experience in the real estate digital marketing space, he has also been featured twice in a series of talks on NDTV Profit, centered around the effectiveness of digital marketing for real estate. 11:40 - 12:10 TEA BREAK
12:10 - 13:00 Turn Your Contacts Into Contracts Using Social Networks & A Smartphone: Siddharth Rajsekar: Co Founder, Scion Social
Do you really want to get more business from social media? Want to tap into a goldmine sitting in your smartphone? Don’t you spend most part of your day using social networking apps? Well.. here’s a session where you will not only learn how to leverage mobile apps and social media to turn your contacts into contracts, but will also learn how to create the right social media strategy for our business. Sidz, the social media expert, will be taking you thru some simple, proven and practical steps on how you can attract more business by becoming a social media influencer. All you need is a 45-mins a day action plan! And that’s what you’ll walk out with in Sidz’s session. Register now to tap into the massive potential that social media has to offer! About Speaker: A musician turned social media geek, Siddharth Rajsekar aka “Sidz” is one of most sought after social media strategists and speakers who’s personally trained over 1000+ entrepreneurs and business owners in India and the Middle East in using platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest in the most effective way. He currently runs a successful 30-member premium social media agency based out of Bangalore serving brands across the world. Most of his trainings are backed by internal case studies, so most of what Sidz shares is experiential knowledge. 13:00 - 14:00 NETWORKING LUNCH
14:00 - 14: 50 Social Media Marketing: Samir Arora - CEO & Founder, Huts Global & General Secretary CREA (I)
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital to understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, it is imperative to build a strong social media campaign that will help build a foundation that will serve your customers, your brand and perhaps most importantly your bottom line. About Speaker: Samir Arora is a professional with over 28 years of experience in various industry segments and markets. Samir Arora is a B.Tech. in Chemical Engineering from a premier institute and a Gold medallist in Marketing and Export Management. Mr Arora has spent many years in International Marketing and has travelled extensively to 59 Countries, especially to USA, Canada, European countries and Far East for business assignments. Huts Global, a company established in 2006 under the able-guidance & leadership of Mr. Arora, clubbed with his vast experience has helped create a multiple award winning Real Estate marketing company, which understand the value of integrity, customer service & deliverables. Samir Arora is also the General Secretary of CREA (I) 
14:50 - 15:40 Internet of Things (IoT): H B Gururaj Rao: Founder & Director LUMOS, division of Animika Studios
The last two decades has seen a significant change in the perception of clients, owing to the onset of computers and the plethora of creative manifestations possible with Computer-aided graphics, wireless gadgets and wearable technologies. These technologies have empowered humans to explore a multitude of opportunities breaking all the barriers of the erstwhile era. Gone are those days when Real Estate companies would create catalogues and visit people to sell homes. It’s the pull factor today that is working rather than the conventional push marketing. About Speaker: Rao is a Creative strategist & Brand consultant, with a Bachelor in Engineering from Bangalore University, India. Professional experience with spans over 20 years in Creative Media and IT industry, ranging from Branding, marketing strategies, consulting, designing & architecting solutions, for a wide range of market segments, including Healthcare, Real Estate & Property development, Entertainment, IT & ITES, Banking, NGOs, Non-forprofit organisations and spiritual organizations. Trustee & Chief co-ordinator – Comprehensive Trauma Consortium, a voluntary, non-profit, NGO specalising in rendering state-of-the-art ambulance rescue service for any accident or medical emergency (“CTC Sanjeevini” –1062). 15:40 - 16:10 TEA BREAK
16:10 - 17:00 "Show, don't tell!" Virtual Reality, Video & Rich Media Display ads: Khizer Ahmed Sheriff: Digital Strategist, Acme Experience Marketing
This session covers arguably one of the most ambiguous methods of marketing online. As Howard luck put it - "People no longer read ads, They read what interests them and sometimes it's an ad". A video ad has to compel its audience to choose to watch it and what better way to do it than a mixture of Virtual Reality with Videos. Hence, Finding your right audience, Expressing your objective in the most compelling way & building strong connections with new prospects forms the essence of this session. About Speaker: Khizer Ahmed Sheriff currently heads the digital marketing division at Acme Experience, a leading Integrated Marketing Agency in Asia Pacific. He is a Google certified advanced search professional, a member of the Internet Marketing Association in California, he has a specialization in Digital Marketing from the University of Illinois, Urbana Champaign. Khizer founded Socio360, a full service digital marketing agency and saw it through till the investor buy out. Some of the prestigious clients he’s been involved with include Motorola, Mahindra & Mahindra, Hindware, Wizcraft, Triton Communications, Edelman etc |
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