15th June 2016, Mumbai | Timings: 10am - 5.30pm
|
|
This masterclass is designed to help your organisation prepare for a digital future where everything is connected. You’ll leave this masterclass with the confidence and skills to formulate and implement a digital marketing strategy, learning from experts in the field of digital products.
Note: Every effort will be made to conduct this masterclass according to the agenda and dates posted. However unlikely, unforeseen circumstances may result in agenda changes. Registrants will be notified by email of major changes.
Note: Every effort will be made to conduct this masterclass according to the agenda and dates posted. However unlikely, unforeseen circumstances may result in agenda changes. Registrants will be notified by email of major changes.
Masterclass Agenda Includes
10:00 - 11:00 Content Marketing for Real Estate
Speaker: Varun Patel - CEO, Return on Web
Content marketing, done right, can be a powerful tool to help real estate companies build their brand reputation online as well as generate leads in the long-term. To be successful in real estate content marketing in 2016 and beyond, one has to create content that is not only unique but also ten times better than the best content on that topic, anywhere on the internet. “10x Content” has become the new buzzword amongst advanced content marketers and this session will take you through the ideation, creation and amplification of content for real estate with a clear focus on delivering business results.
About Speaker: He is CEO & Co-Founder at Return On Web (ROW) Consulting Services Pvt Ltd (www.returnonweb.com). ROW is in the business of eMarketing Consulting and IT Services. ROW Core Focus: eMarketing tactics such as SEO, PPC, Social Media, Web Analytics, Integrated eMarketing and IT/Technology Services. His forte is Technology, Operations & Marketing. He has handled responsibilities in Business Development, Consulting, Pre-Sales and Business Analytics functions. He speaks at workshops & conferences related to entrepreneurship & digital marketing.
Speaker: Varun Patel - CEO, Return on Web
Content marketing, done right, can be a powerful tool to help real estate companies build their brand reputation online as well as generate leads in the long-term. To be successful in real estate content marketing in 2016 and beyond, one has to create content that is not only unique but also ten times better than the best content on that topic, anywhere on the internet. “10x Content” has become the new buzzword amongst advanced content marketers and this session will take you through the ideation, creation and amplification of content for real estate with a clear focus on delivering business results.
About Speaker: He is CEO & Co-Founder at Return On Web (ROW) Consulting Services Pvt Ltd (www.returnonweb.com). ROW is in the business of eMarketing Consulting and IT Services. ROW Core Focus: eMarketing tactics such as SEO, PPC, Social Media, Web Analytics, Integrated eMarketing and IT/Technology Services. His forte is Technology, Operations & Marketing. He has handled responsibilities in Business Development, Consulting, Pre-Sales and Business Analytics functions. He speaks at workshops & conferences related to entrepreneurship & digital marketing.
11:00 - 11:30 Digital Marketing - Real Estate Developers Perspective
Speaker: Bharat Dhuppar - Chief Executive Officer, Sheth Creators
This session covers arguably one of the most ambiguous methods of marketing online as used by the developers themselves. Listen to techniques used, benefits taken and lessons learnt.
About Speaker: Forty-seven year old Bharat Dhuppar, after his stint with the hospitality and real estate sector for over two decades is now playing a pivotal role of Chief Executive Officer at Mumbai-based Sheth Creators Pvt. Ltd. As the CEO he currently heads the overall functions of the company which has established itself as a key brand in Mumbai’s realty market within a short span. In his 22-year career spanning hospitality and realty sectors, he has spearheaded large sales and marketing teams in creating strong market share for companies and new product launches. Some of the key marketing collaborations in the recent past include tie-up with Barkley (USA) for pet care facilities in residential projects; debut of globally renowned UK-based spa chain ESPA in a residential project amongst others. He has been also nominated for the Marketer of the Year award in the recent past.
Speaker: Bharat Dhuppar - Chief Executive Officer, Sheth Creators
This session covers arguably one of the most ambiguous methods of marketing online as used by the developers themselves. Listen to techniques used, benefits taken and lessons learnt.
About Speaker: Forty-seven year old Bharat Dhuppar, after his stint with the hospitality and real estate sector for over two decades is now playing a pivotal role of Chief Executive Officer at Mumbai-based Sheth Creators Pvt. Ltd. As the CEO he currently heads the overall functions of the company which has established itself as a key brand in Mumbai’s realty market within a short span. In his 22-year career spanning hospitality and realty sectors, he has spearheaded large sales and marketing teams in creating strong market share for companies and new product launches. Some of the key marketing collaborations in the recent past include tie-up with Barkley (USA) for pet care facilities in residential projects; debut of globally renowned UK-based spa chain ESPA in a residential project amongst others. He has been also nominated for the Marketer of the Year award in the recent past.
11:30 - 12:00 TEA BREAK
12:00 - 13:00 Calculating Digital Marketing Campaign ROI for Real Estate Industry
Speaker: Ketan Sabnis - Co-founder & Product Head, Amura Marketing Technologies
ROI is one of the most important parameters for any digital marketing campaign, and even more so for the field of real estate, which is highly numbers and result focused. In such a scenario, tracking the return on investment for each penny spent on digital marketing efforts is key for ramping campaigns up and down. For campaigns to succeed, it is imperative to understand the parameters that need to be tracked with respect to the short and long-term goals, as well as utilize the correct online platforms, such as paid or organic, for the correct campaigns
About Speaker: Ketan is co-founder and Product Head at Amura. He is a digital entrepreneur with expertise in data-driven marketing, lead generation and B2B software, he spearheads product innovation and architecture design for Amura’s technology platform – Sell. Do. With hands-on technology experience and in-depth understanding of digital marketing; Ketan has been instrumental in charting the product roadmap for Sell. Do and has successfully executed the go-to market strategy
Speaker: Ketan Sabnis - Co-founder & Product Head, Amura Marketing Technologies
ROI is one of the most important parameters for any digital marketing campaign, and even more so for the field of real estate, which is highly numbers and result focused. In such a scenario, tracking the return on investment for each penny spent on digital marketing efforts is key for ramping campaigns up and down. For campaigns to succeed, it is imperative to understand the parameters that need to be tracked with respect to the short and long-term goals, as well as utilize the correct online platforms, such as paid or organic, for the correct campaigns
About Speaker: Ketan is co-founder and Product Head at Amura. He is a digital entrepreneur with expertise in data-driven marketing, lead generation and B2B software, he spearheads product innovation and architecture design for Amura’s technology platform – Sell. Do. With hands-on technology experience and in-depth understanding of digital marketing; Ketan has been instrumental in charting the product roadmap for Sell. Do and has successfully executed the go-to market strategy
13:00 - 14:00 NETWORKING LUNCH
14:00 - 15:00 How to Create a Digital Ecosystem for Performance Driven Campaigns
Speaker: Faisal Amin - Co-founder, FruitBowl Digital
Digital Marketing is becoming increasingly complex. The number of channels, media carriers and the number of devices, targeting parameters are increasing everyday, we discover a bewildering array of technologies, processes and skills to be mastered each and every day. Looking at digital marketing as a ecosystem and the optimum path of success for a brand.
About Speaker: As Founder, Business Development Director, IT dude, Head Talker and Ideator, Faisal Lives, Breathes, Dreams, Walks Fruitbowl! His ideology is simple, “Everything that we do should either be award winning or it’s just not worth doing it”. He specialises in Branding, Brand Activation, Strategic Campaign Design, Digital Advertising, Digital Strategist and Promotion design.
Speaker: Faisal Amin - Co-founder, FruitBowl Digital
Digital Marketing is becoming increasingly complex. The number of channels, media carriers and the number of devices, targeting parameters are increasing everyday, we discover a bewildering array of technologies, processes and skills to be mastered each and every day. Looking at digital marketing as a ecosystem and the optimum path of success for a brand.
About Speaker: As Founder, Business Development Director, IT dude, Head Talker and Ideator, Faisal Lives, Breathes, Dreams, Walks Fruitbowl! His ideology is simple, “Everything that we do should either be award winning or it’s just not worth doing it”. He specialises in Branding, Brand Activation, Strategic Campaign Design, Digital Advertising, Digital Strategist and Promotion design.
15:00 - 16:00 Paid Search For Real Estate
Speaker: Ruchi Sinha - Digital Consultant & SEM Expert, Digital Vidya
Search engine marketing is indispensable for the real estate sector. While many companies have adopted it well, the platform itself is evolving. In this context, let us look at the new opportunities, how should marketers approach them, and what are the best practices. Also, how the emerging technologies such as virtual reality, wearable technology are going to shape search and more.
About Speaker: Ruchi has been in the digital marketing space for over a decade now. It was a time the digital team was relegated to the sidelines even in agencies, but they knew it would change. She started hands-on with SEM, led search for GroupM India. She then moved on to Omnicom to lead the media planning team for some of the best clients in the industry including Unilever and J&J. Currently working on a start-up, she continues consulting work with agencies. Experiment and measure – she believes, are the two key pillars of successful digital marketing.
Speaker: Ruchi Sinha - Digital Consultant & SEM Expert, Digital Vidya
Search engine marketing is indispensable for the real estate sector. While many companies have adopted it well, the platform itself is evolving. In this context, let us look at the new opportunities, how should marketers approach them, and what are the best practices. Also, how the emerging technologies such as virtual reality, wearable technology are going to shape search and more.
About Speaker: Ruchi has been in the digital marketing space for over a decade now. It was a time the digital team was relegated to the sidelines even in agencies, but they knew it would change. She started hands-on with SEM, led search for GroupM India. She then moved on to Omnicom to lead the media planning team for some of the best clients in the industry including Unilever and J&J. Currently working on a start-up, she continues consulting work with agencies. Experiment and measure – she believes, are the two key pillars of successful digital marketing.
16:00 - 16:30 TEA BREAK
16:30 - 17:10 Why & How to use Branding with Performance Marketing Digitally
Speaker: Shrenik Gandhi & Mitesh Kothari - Co-founders, White Rivers Digital
Digital technologies have changed the field of sales and marketing. There always is a question between a CMO and CFO for the spends to be allocated in branding vs performance marketing. Immediate ROI v/s Long Term ROI. In this session we will try to help you understand how and why you should look into branding along with performance marketing to derive better mileage and better sales for your organizational campaigns, also helping you find different digital and offline channels that can come together to deliver better result.
About Speaker: Shrenik Gandhi is a pure breed entrepreneur. Starting from an early age, Shrenik was actively involved in the social activities of Rotaract Movement for over a decade, winning several awards for his work. He took this experience forward with 'White Rivers Digital', established in 2012, which within a short period itself managed to become one of the fastest growing digital marketing agencies in the country. From Retail Giants Future Group to F&B industry leaders Irish House to Balaji Telefilms to Dr. Philip Kotler himself, his company has become the go to destination for anyone seeking ROI driven Digital Marketing Solutions.
Speaker: Shrenik Gandhi & Mitesh Kothari - Co-founders, White Rivers Digital
Digital technologies have changed the field of sales and marketing. There always is a question between a CMO and CFO for the spends to be allocated in branding vs performance marketing. Immediate ROI v/s Long Term ROI. In this session we will try to help you understand how and why you should look into branding along with performance marketing to derive better mileage and better sales for your organizational campaigns, also helping you find different digital and offline channels that can come together to deliver better result.
About Speaker: Shrenik Gandhi is a pure breed entrepreneur. Starting from an early age, Shrenik was actively involved in the social activities of Rotaract Movement for over a decade, winning several awards for his work. He took this experience forward with 'White Rivers Digital', established in 2012, which within a short period itself managed to become one of the fastest growing digital marketing agencies in the country. From Retail Giants Future Group to F&B industry leaders Irish House to Balaji Telefilms to Dr. Philip Kotler himself, his company has become the go to destination for anyone seeking ROI driven Digital Marketing Solutions.
